Move detailed questions from chat to voice
Use a direct conversation when explaining something by voice is easier than continuing through a long message thread.
WhatsApp Business Calling API
WhatsApp Business Calling: Where Messaging Meets Voice
Let customers move from WhatsApp chat to voice when the conversation needs more. Support incoming and permission-based outgoing calls while keeping sales and support conversations connected.
Messaging and voice, connected on WhatsApp
WhatsApp Business Calling API
What is the WhatsApp Business Calling API?
WhatsApp Business Calling brings voice into the WhatsApp Business Platform, allowing customers to call your business and letting your team make supported outbound calls when the required permission is available.
With MME Flow, voice stays close to the WhatsApp conversation so sales and support teams can move between messaging and calls without losing useful customer context.
Receive supported customer-initiated WhatsApp calls
Start supported outbound calls after customer permission
Keep voice and messaging connected around the customer
Business calling
Manage voice alongside customer messaging
Connected
Customer message
“Can we discuss this?”
Voice call
Conversation continues
Incoming
Customer-initiated calls
Outgoing
Permission-based business calls
Context
Messaging stays close to voice
Teams
Sales and support conversations
Why Add WhatsApp Calling?
Why Add WhatsApp Business Calling to Your Customer Experience?
Messaging works well for quick exchanges, while voice gives customers and teams a more direct way to handle conversations that need explanation, reassurance or faster clarification.
Give customers another way to reach your team
Let customers continue important sales or support conversations through voice when they would rather talk.
Handle high-intent discussions more directly
Move product, pricing and next-step conversations to voice when an opportunity needs more discussion.
Keep messaging and voice part of one journey
Keep useful WhatsApp context available before and after calls so customer follow-up remains connected.
WhatsApp Business Calling Features
Powerful WhatsApp Calling Features Built for Sales and Support
Give customer-facing teams a practical way to move between WhatsApp messaging and voice while keeping permissions, customer context and follow-up clear.
Call from the WhatsApp conversation
Move from messaging to a supported voice call when a customer conversation is easier to continue by speaking.
Customer-initiated calls
Let customers call your business directly where incoming WhatsApp Business Calling is supported.
Business-initiated calls
Start supported outbound calls after the required customer permission has been granted.
Outbound call permissions
Keep customer permission requirements built into your business-initiated calling workflow.
Calling availability
Confirm incoming and outgoing call support for your business number and market before going live.
Customer conversation context
Keep useful earlier WhatsApp messages available around voice calls so teams understand the conversation.
Sales conversations
Use voice for product, pricing and next-step discussions that need more detail than messaging.
Customer support conversations
Move detailed service or support questions to voice when customers need direct assistance.
Post-call follow-up
Continue the customer journey through WhatsApp messaging after the call without losing useful context.
Voice and Messaging Together
What Makes MME Flow Different for WhatsApp Business Calling?
Keep customer calls closer to WhatsApp messaging so your team can manage voice, context and follow-up as part of the same customer journey.
Connected voice and messaging
Keep calls and customer messages connected
Give teammates useful WhatsApp message history around voice conversations so they understand what happened before the call and what needs to happen next.
Message history
Voice conversations
Customer follow-up
Built for sales and support teams
Use voice when customer conversations need quicker clarification, deeper discussion or direct assistance.
Permission-aware outbound calling
Keep business-initiated calls aligned with the customer permission requirements that apply to your setup.
Getting Started
Set Up WhatsApp Business Calling in Four Simple Steps
Connect your WhatsApp Business setup, confirm calling availability, prepare outbound call permissions and get your team ready to handle voice alongside messaging.
Calling setup
From eligibility to live customer conversations
Ready to prepare
Check
Connect your WhatsApp Business number
Use the WhatsApp Business number your team already manages for customer messaging and confirm it is ready for calling.
Business number connected
Plan
Confirm calling availability
Check whether incoming and business-initiated calls are supported for your connected number and market.
Calling availability confirmed
Prepare
Prepare outbound call permissions
Set up your process for obtaining the required customer permission before starting supported business-initiated calls.
Permission workflow prepared
Use
Start handling calls with your team
Move between messaging and voice when needed while keeping useful customer context available for follow-up.
Voice ready for customer conversations
WhatsApp Business Calling Pricing & Permissions
Understand How Incoming and Outgoing Calls Work
Incoming and business-initiated calls can follow different availability, permission and pricing rules, so review the requirements that apply to your WhatsApp Business setup.
Customer-initiated WhatsApp calls
Customers can call your business where incoming WhatsApp Business Calling is supported for your connected number.
Business-initiated WhatsApp calls
Your team can start supported outbound calls when calling is available and the customer has granted the required permission.
Get permission before supported outbound calls
Follow the current WhatsApp Business Calling permission requirements before initiating a customer call.
Review outbound call pricing
Outbound calling rates can vary by destination and the current Meta pricing structure, so check the applicable rate before planning call volume.
WhatsApp Business Calling Use Cases
Drive More Impact with WhatsApp Business Calling
Use voice when a WhatsApp conversation needs faster clarification, more explanation or a direct discussion with your sales or support team.
Turn high-intent WhatsApp conversations into direct sales discussions
Move from messaging to voice when a lead wants to discuss a product, pricing or next steps in more detail.
- Follow up high-intent leads from WhatsApp chats or ad responses
- Discuss product, pricing and buying questions directly
- Use voice when an important sales conversation needs more detail
- Continue follow-up in WhatsApp after the call
Move detailed customer support conversations from chat to voice
Use voice when a support question needs more explanation, troubleshooting or a direct discussion with your team.
- Move complex support enquiries from messaging to voice
- Discuss service or troubleshooting questions directly
- Keep earlier WhatsApp messages available for context
- Return to messaging for organised follow-up after the call
Use voice when important follow-up needs a direct conversation
Continue renewal, reminder or account-related conversations by voice when there is more to discuss than a short WhatsApp message can handle.
- Continue important renewal and reminder conversations by voice
- Discuss customer questions that need more explanation
- Follow required permission rules for business-initiated calls
- Continue the next follow-up step through WhatsApp
Use voice when customers need a direct consultation or detailed discussion
Move appointment-related, consultation or service conversations to voice when customers need more explanation or direct input from your team.
- Discuss appointment or consultation details directly
- Handle detailed questions that need more than messaging
- Use previous WhatsApp messages as customer context
- Continue post-call follow-up through WhatsApp
Country & Calling Availability
Is WhatsApp Business Calling Available for Your Market?
Calling support can vary by market, business number and whether the call is started by the customer or by your business. Confirm current availability before launching your calling workflow.
Customer initiated
Incoming WhatsApp Business calls
Customers can call your business where incoming WhatsApp Business Calling is available for your connected setup.
The customer starts the call
Availability depends on your business number and market
Confirm incoming calling before launch
Business initiated
Outgoing WhatsApp Business calls
Your team can make supported outbound calls where business calling is available and the required customer permission has been granted.
Your business starts the call
Customer permission is required
Availability can vary by the market linked to your business number
Need help checking your calling setup?
Check availability
Confirm your business number, market and call direction before adding WhatsApp Business Calling to a live customer workflow.
WhatsApp Business Calling
Bring Voice Into Your WhatsApp Customer Experience
Let customers move between messaging and voice when the conversation needs more, while keeping useful context available for sales, support and follow-up.