MME Flow
WhatsApp Business API for growing businesses

Power customer conversations with official WhatsApp Business API

Connect WhatsApp with the automation, campaigns and team workflows your business needs to communicate at scale.

Vedantu
TikTok
Gojek
Welspun
Li-Ning
Amazon
Sulzon
JLL
What is WhatsApp Business API?

Unlock more from WhatsApp for growing customer conversations

WhatsApp Business API gives growing businesses a more powerful way to automate communication, connect business systems and manage customer conversations across teams.

Connected WhatsApp messaging WhatsApp Business API connecting customer conversations with automation and business systems
WhatsApp built for business workflows Automation, teams, campaigns and integrations
More than the standard Business App

Bring WhatsApp into the way your business already works

MME Flow helps your team use WhatsApp Business API for scalable customer communication while connecting conversations with automation, campaigns and business systems.

Automate customer communication Build workflows and chatbot conversations for common questions, lead capture and repeat communication.
Connect your business systems Connect supported CRM tools, ecommerce workflows, REST API and webhooks with WhatsApp conversations.
Manage conversations across your team Use a shared workspace to organise customer conversations, ownership and human follow-up.
WhatsApp Business API across your team

What can MME Flow help your team do with WhatsApp?

Bring support, sales and marketing conversations into one connected WhatsApp Business API platform with automation and human follow-up when needed.

Support

Resolve customer enquiries more efficiently

Automate routine customer questions and keep human support available for conversations that need more personal attention.

Automated customer support Shared team inbox
Explore support
Sales

Turn WhatsApp conversations into sales opportunities

Capture lead details, qualify customer intent and keep sales conversations moving with structured follow-up workflows.

Lead qualification Sales follow-up workflows
Explore sales
Marketing

Engage customers with campaigns and automation

Create targeted WhatsApp campaigns, automate customer journeys and continue conversations based on customer responses.

WhatsApp campaigns Marketing automation
Explore marketing
WhatsApp Business API vs Business App

How is WhatsApp Business API different from the Business App?

See how app-based business messaging compares with a connected API setup built for teams, automation, campaigns and integrations.

Compare WhatsApp Business API and WhatsApp Business App
Connected workflow setup

MME Flow WhatsApp Business API

Built for connected customer conversations, automation and scalable team workflows.

Simple setup

WhatsApp Business App

Designed for simpler day-to-day business messaging.

Team workflow Organise customer conversations across your team
Shared workspace

Give team members one organised place to manage conversations and continue replies with customer context available.

App-based messaging

Manage business conversations through the WhatsApp Business App and its supported device setup.

Automation Handle repeat conversation steps through workflows
Connected automation

Use no-code workflows, chatbot steps, conversation routing and automated follow-ups.

App messaging tools

Use the business messaging features available directly within the WhatsApp Business App.

Business integrations Connect WhatsApp conversations with other systems
Connected systems

Link supported CRM tools, REST API, webhooks and custom business workflows with customer conversations.

App-focused setup

Manage everyday business messaging primarily through the features available inside the app.

Workflow flexibility Choose how messaging fits into your business process
Connected workflow setup

Bring shared conversations, automation, campaigns and supported integrations together in one platform.

Direct messaging setup

Use the Business App for day-to-day customer conversations and its built-in business messaging features.

Developer connectivity Connect messaging with custom systems and workflows
REST API & webhooks

Extend supported messaging workflows through REST API and webhook connections.

App-based use

Use the Business App directly without building custom API-based workflows.

Need connected workflows? Bring WhatsApp conversations, automation and business systems together
Explore WhatsApp API
Get started with MME Flow

Get started with WhatsApp Business API in three clear steps

Create your MME Flow workspace, connect your WhatsApp Business setup and start building the conversations and campaigns your team needs.

01
Start with MME Flow

Create your workspace

Set up your MME Flow account and prepare the workspace your team will use for WhatsApp Business communication.

Workspace setup Team access
02
Connect your WhatsApp setup

Complete your business and number connection

Connect the WhatsApp Business setup your organisation will use and complete the required account and phone-number configuration.

Business setup WhatsApp number connection
03
Start communicating

Launch campaigns, automation and team workflows

Build the customer journeys your business needs, from broadcast campaigns and lead qualification to automated replies and team conversations.

Campaigns & automation Customer conversations
Ready to begin? Start building with WhatsApp Business API and MME Flow
Start 7-Day Free Trial
WhatsApp Business API features

All the WhatsApp capabilities your team needs in one connected platform

Capture leads, run broadcast campaigns, build automated customer journeys, share products and handle conversations with no-code chatbot automation.

WhatsApp lead qualification workflow collecting customer details and routing conversations
01
Customer acquisition

Click-to-WhatsApp Ads

Turn ad interest into direct WhatsApp conversations so your team can capture lead details, understand intent and continue the customer journey through messaging.

Turn ad clicks into WhatsApp conversations Capture useful lead information Connect leads with qualification and follow-up workflows
WhatsApp broadcast campaign dashboard showing targeted bulk messaging
02
Campaign messaging

WhatsApp Campaigns & Broadcasts

Reach selected customer audiences with personalised WhatsApp campaigns and keep responses connected to your follow-up workflows.

Create targeted broadcast campaigns Personalise messages for different audiences Review campaign activity and customer responses
No-code WhatsApp workflow for collecting customer information and guiding automated conversation steps
03
Customer journeys

No-Code WhatsApp Workflows

Create structured conversation journeys that collect information, guide customers through next steps and connect automation with team follow-up.

Build guided customer journeys Collect information through conversations Connect automated steps with human handoff
WhatsApp product catalog helping customers discover products and continue buying conversations
04
Product discovery

WhatsApp Product Catalog

Bring products into WhatsApp conversations so customers can discover items, ask questions and continue their buying journey through messaging.

Present products inside customer conversations Support product discovery and enquiries Connect catalog conversations with ecommerce workflows
No-code WhatsApp chatbot workflow builder with connected automation steps
05
Conversation automation

No-Code WhatsApp Chatbot

Build automated chatbot journeys for common questions, lead capture and customer guidance while keeping human support available when needed.

Create multi-step chatbot workflows Automate common customer questions Hand conversations to your team with context
Connect your existing business stack

Integrate WhatsApp with the tools your team already uses

Connect MME Flow with supported CRM tools, ecommerce platforms and custom business workflows through integrations, REST API and webhooks.

Connected business workflows Keep WhatsApp conversations connected across your business systems
Business integrations
WhatsApp Business API integrations connecting CRM, ecommerce and custom business workflows
CRM connections Connect customer conversations with supported CRM workflows and useful customer context.
API & webhook workflows Use REST API and webhooks to connect messaging with custom business processes.
Ecommerce connections Connect WhatsApp workflows with supported Shopify, WooCommerce and custom ecommerce setups.
Official WhatsApp Business API

Ready to grow with WhatsApp Business API?

Bring customer conversations, campaigns, automation, team workflows and business integrations together with MME Flow.